I see a lot of quite different stats published on the web about market coverage for these jobboards. Every report has some different one ranked as number one.
Let’s see Alexa ranking (today’s data):
CareerBuilder - #99, traffic rank 639 (all will be 3 mos avg)
Monster - rank, 641
HotJobs - unknown, it’s merged with Yahoo which has rank 1
You can see Monster and CareerBuilder are pretty close. What’s up with HotJobs?
I see Yahoo is spending a lot of money recently on PR. Whole spread of them or have direct information or just have hints about supposedly increased traffic on Yahoo websites. Some of those articles and blog posts tell us that HotJobs became #1 job search engine. Where all that new traffic came from? Wasn’t they complained not that long time ago about Craigslist stealing their employment traffic?
In the middle of 2005 Nielsen//NetRatings rated career related sites and HotJobs were lagging quite a bit. Top3 were rated like this: CareerBuilder with 4.1m visitors, Monster with 3.56m and HotJobs with 1.6m.
I looked into this extensively and Alexa ranking is not completely accurate. It shows total traffic to monster and careerbuilder as the same but that is just their domaini traffic. Careerbuilder gets half of its traffic from other partner sites so it actually has double that of monster. Hotjobs has more traffic than monster and less the careerbuilder. Yahoo does not seem to put much in their HJ business since they are focusing on Google from a search aspect instead of CB and monster for jobs. The candidates I have gotten off HJ are 95% garbage any way. It was by far the cheapest of the 3, so I gues you get what you pay for.
[...] more money they can charge for advertisement and more companies choosing them to post jobs. In my quite recent post I already mentioned big mismatch between official press releases and stats published by internet [...]
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